Your letter must convince the sponsor that it’s worth contributing and clearly outline the benefits the sponsor gets. Writing a proper sponsorship letter can make all of the difference between securing the sponsorship or being ignored. What do you want the business to do? What are you using the sponsorship for and why does it matter?
Before you write a sponsorship letter, you should know the answers to these questions. Sponsorship letters should be specific and focused. Understand why you want to meet the goals. Sponsorship requests are more successful if they are accompanied with a sense of purpose or passion.
Who might have a motivation to support your cause? Maybe there’s a business owner who has a personal reason to support your goals. Or maybe there’s a non-profit that’s supported similar missions. Who has given to similar events? You need to research the field. Make sure to include businesses or people on the list with whom you or others who work with you have a personal connection.